Frequently Asked Questions
What is this website about?
This site shares a dozen specific case studies that reveal how other small businesses grew using the power of free publicity.
Who are you - some sort of a publicity "guru"?
No I'm no guru. I get the jitters in front of large crowds and can't teach this stuff to groups of 500 people in seminars that cost big bucks. I'll make a very poor teacher or guru face-to-face. But I'm a publisher of a newsletter that has received some rave reviews from a lot of people - MarketingHotsheet.com. The real life case studies on this site are some of the best ones selected from that paid newsletter. People paid good money to read these case studies but you don't have to pay a single penny to read them.
Why are you sharing these PR case studies for free?
All these PR case studies are picked out from a premium marketing newsletter for entrepreneurs - MarketingHotsheet.com. These case studies are made available for free because we hope that you'll be dazzled by the ideas presented in these free case studies and end up subscribing to our newsletter at MarketingHotsheet.com
Why do I have to give you my email id to access the PR case studies?
To tell you the truth, this website is an experiment of sorts. I would love to know what effect these PR case studies had on you. Did you receive any idea from them that you could adapt for your own business? Or did you find it a complete waste of time? To receive feedback, and to follow up with you, your email addresses are collected. However, your email addresses are completely safe. Because I value my reputation and your trust in me, your email address is never shared with anyone, ever.
Are you going to try to sell me something later on?
Yes. But you are not obligated to buy anything. The PR case studies you'll read are taken from a paid newsletter - MarketingHotsheet.com and we'll ask you to subscribe to that newsletter if you like reading the free PR case studies on this website. But we are no pushy car salesmen and there is no pressure to buy anything. These free case studies are brought to you with no strings attached to them.
How can I be sure that I'll be able to generate free publicity for my business?
There is no business that I'm aware of that can't find a hook to persuade the media people to give them free publicity. And and all business can benefit from some free PR. In this website, you'll read how various other businesses have used tricks to get featured in the media. You won't find just one way or just one type of business case study. You'll read about everything from running contests to organizing events to generate free publicity. And yes, there are a few case studies where you'll read that you can do nothing at all excepting sending out press releases and contacting the media, and yet generate free publicity.
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